THE MODERN WOMAN
Wacoal, the lingerie specialists, tasked Notable with refreshing their portfolio of brands in order to challenge current category norms and to engage with the modern female consumer. New positionings and identities were developed for four of the major Wacoal brands: Freya, Fantasie, Wacoal and Elomi, in so doing helping consumers to navigate the range and find the brand for them.
Given that the Wacoal portfolio includes brands that specialise in underwear for full busted and fuller figured women, it was particularly important to show that they understood the unique needs and mindset of these consumers.
“Notable’s empathetic and beautifully crafted work has given our brands a new lease of life and a more contemporary feel. We can’t wait to share it more widely with our consumers.” Laura Simon, Wacoal’s Brand Director