of today

interview series

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Our Notable Women series features inspirational women who are leaders in their field and who we personally admire. We have deliberately chosen to profile women with a variety of different backgrounds, ages and careers in order to celebrate the diversity and creativity of the modern woman.  

introducing our first interviewee

Alex Eagle is a talented retailer and the woman behind “The Store” retail concepts, which opened its flagship space inside Soho House Berlin in 2015. In 2014, she opened the doors to the Alex Eagle Studio in London, a luxury retail space selling high-end fashion, art, design, homeware and beauty. She also has her a number of her own fashion and jewellery collaborations. 

After earning an art history degree, Eagle began her career at Tank and Harper’s Bazaar magazines, and worked in PR for British fashion label and retailer Joseph. Alex is also mum to a little boy, Jack.



My schedule varies day to day—I try and divide my time up between Alex Eagle Studio, The Stores and other projects I’m working on whilst also finding time to be with the tailor and pattern cutter for my own brand. I try and limit myself to one day of meetings a week.

Since having my son Jack I get up at least two hours earlier every morning so that I have time to go for a walk with him and my husband, usually around Hyde park or Regents Park.

What do you see as your biggest
achievement(s) to date?

On a business level I’m really proud of both Alex Eagle Studio and The Stores in equal measure. They both took a lot of hard work and determination to become what they are and I am always striving to keep improving and building them. On a personal level it’s having my son Jack and a happy and healthy family.


Which other women inspire you
the most and why?

I was lucky enough to talk on a panel with Anya Hindmarch during Frieze and really admire her passion for her work. She loves what she does and works hard but still maintains a good balance which we all try and achieve. 

Brita Fernandez Schmidt (Exec Director of Women For Women International) is an amazing example of a women who tirelessly and elegantly strives for her work.

My mother has always been a constant inspiration to me, she works hard, is fair and thorough, loves what she does and has a great work ethic which she passed down to me.

Have you noticed a shift in terms of how women are being portrayed in the media in the last few years?

Yes and no—I think these days everyone is able to be a self-broadcaster and can promote themselves much more easily and more effectively than we have ever been able to before. Social media has become a great tool for this and is shifting the way conventional media operates.

What do you think women are looking for from brands today?

I think there is a real mix—we find at Alex Eagle Studio our customers come to us because they are looking for beautiful clothes with a focus on fabric and fit that are timeless. This is the antithesis of those whose focus can be more on the label and status of a brand.

What are your favourite brands and why? 

I love Giuliva Heritage Collection, Le Monde Beryl and Blazé Milano, all of which I sell at Alex Eagle Studio. Also The Row which we sell at The Store and although I own very little of it I love Hermes; everything is so beautifully made and they have an incredible creative director Nadège Vanhee-Cybulski who I really admire.

Do you think we need another term to replace ‘empowered’?

I think the word has a very positive association with a positive effect and is true of what women do when they support each other.


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