Our challenge was to bring to light Bain’s leading capabilities in digital transformation, whilst also raising awareness of their master brand positioning of ‘champion the bold to achieve the extraordinary.’
We developed an overall campaign idea—‘Behold the Bold’—which sought to celebrate Bain clients and employees who had driven bold digital transformation, whilst also embodying the wider Bain brand positioning.
We then developed a Comms Strategy and overall look and feel for the campaign. The bold and graphic advertising assets we created were designed to intrigue and drive traffic to a dedicated campaign page on Bain.com.
Bain
‘Behold the Bold’.
Our campaign was designed to create clear differentiation around their digital offer.
“In the first 3 months, 32% of Bain’s priority clients have visited the campaign page, double the expected traffic.”
The campaign has generated excitement and new energy into
the Bain ‘Bold’ brand positioning.
Eric
Lin
VP, Brand Studio, Bain & Company